Start-ups are the fountainheads of innovation that power this world. However, they lose the plot when they do not have access to timely, contextual and good quality advicebased on a deep understanding of the real issues on the ground that comes with experience in the trenches. It is sad to see intrepid and tenaciousentrepreneurs fail because of small things. This book is as much about these as it is about some of the more complex navigational skills required to avoid major pitfalls. A practical book for every entrepreneur, Cut the Crap and Jargon will make an interesting read for a global audience.