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Business/Management > Business Management

Cut The Crap & Jargon
NRs.
798.4
Author: Shradha Sharma , T.n. Hari
ISBN: 9780670090389
Size: 140 x 225
Pages: 319
Publisher: Penguin

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Description

Stat-ups are the fountainheads of innovation that power this world. However, they lose the plot when they do not have access to timely, contextual and good quality advice based on a deep understanding of the real issues on the ground that comes with experience in the trenches. It is sad to see intrepid and tenacious entrepreneurs fail because of small things. This book is as much about these as it is about some of the more complex navigational skills required to avoid major pitfalls. This book analyses the complexity that has found its way into the start-up scene illustrating the lessons learnt from the start-up trenches and shows the way back to simplicity and the actual core of each start-up– its innovation. A practical book for every entrepreneur, Cut the Crap and Jargon will make an interesting read for a global audience.

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