Both Uber and Kalanick have acquired a reputation for being combative, rentless and iron-fisted against competitors. They've inspired both admiration and loathing as they've flouted government regulators, thrown the taxi industry into a tailspin and stirred controversy over the alleged exploitation of their drivers. They've reshaped the deeply ingrained consumer behaviour of not accepting a lift from a stranger. In Wild Life, Adam Lashinsky traces the story of Uber's inexorable rise from its murky origin to its plans for expansion into radically different industries.