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Business/Management > Business Management

Wild Ride: Inside Uber's Quest for World Domination
Author: Adam Lashinsky
ISBN: 9780241278482
Size: 140 x 215 mm
Pages: 228
Publisher: Penguin-portfolio

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Both Uber and Kalanick have acquired a reputation for being combative, rentless and iron-fisted against competitors. They've inspired both admiration and loathing as they've flouted government regulators, thrown the taxi industry into a tailspin and stirred controversy over the alleged exploitation of their drivers. They've reshaped the deeply ingrained consumer behaviour of not accepting a lift from a stranger. In Wild Life, Adam Lashinsky traces the story of Uber's inexorable rise from its murky origin to its plans for expansion into radically different industries.

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