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Business/Management > Business Management

The Lean Startup
Author: Eric Ries
ISBN: 9780670921607
Size: 155 x 235 mm
Pages: 320
Publisher: Penguin

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Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched. The book is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late. The Lean Startup will change the way we think about entrepreneurship. Eric Ries has created a science where previously there was only art. It isn’t about how to create a more successful entrepreneurial business, it’s about what we can learn from those businesses to improve virtually everything we do. It’s ultimately an answer to the question: How can we learn more quickly what works, and discard what doesn’t. The Lean Startup is a must-read for every serious entrepreneur and every manager interested in innovation. 

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