This is your master class in the art of persuasion, drawing on everything from classical oratory to contemporary politics and pop-culture to show you how to win more than your fair share of arguments, as well as:
- How to get noticed in meetings at work, avoid speeding tickets, even outwit argumentative family members
- Defuse an angry acuuser and turn a verbal slip-up into a victory
- The secrets of Cicero's strategy for moving an audience, and how politicians rally their followers
Written by one of today's most popular language experts, this is the essential guide for anyone who really, really wants to get their own way.