Communication is no longer a ‘soft’ skill – it is the human edge that will make you unstoppable, irresistible and irreplaceable–earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable–not less. Galo interviews neuroscientists, economists, historians, billionaires and business leaders of companies like Google, Nike and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age– the information economy– you are only as valuable as your ideas. Five Starsis a book to help you gain your competitive edge.