If you look at the figures from the last couple of years, 50% of the e-commerce ventures that were launched have had to close their doors within twelve months. Today, 80% of the ventures are financially hanging on a thread and cannot hope to receive capital from venture capitalists who have frozen their investments in the first rounds of these young start-ups. In a globalized economic environment, entrepreneurs need to develop an intelligent vision of the world that surrounds them by making a clean break with the existing paradigms. That means building the e-commerce of the future of today’s consumers. Flash Winners unpacks the brave and dangerous world of e-commerce for the entrepreneur. With feet firmly on the ground, it also offers practical advice to enable e-commerce ventures to achieve that all-too-elusive-goal: Profitability!