In The Storyteller’s Secret, author Carmine Gallo reveals the key to telling powerful stories that inspire, motivate, educate, build brands, launch movements and change lives. Using the success stories of fifty icons, leaders and legends from Elon Musk and Malala Yousafzai to Virgin and Pixar, this book shows how storytelling is a strategic tool with irresistible power. Ideas that catch on are wrapped in a story.Each chapter of the book is wrapped in the story of entrepreneurs, brands, leaders and TED Speakers who use storytelling to drive change. This book offers lessons from a range of visionary leaders, each of whom cite storytelling as a crucial ingredient in success. Revealing how the latest science can help the readers craft a persuasive narrative that can win hearts and minds, this book will teach how to radically transform one's business, life, and the lives of those they touch.