Safe thinking is everywhere. It defines our everyday routines, work, and ideas. We're creatures of habit, programmed by evolution to favor the safe and familiar, especially when the stakes are high. This bias no longer serves us in a world of constant change. In fact, today, safe thinking has become extremely dangerous. There’s just one problem with it: in a world of constant change, it ultimately lets us down. In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trail-blazing individuals – from the maverick Google programmer who came up with Gmail, to the Colombian mayor who employed mime artists to transform his city’s traffic problem – are those who reject the lure of what they already know. The author draws on cutting-edge psychology and neuroscience to uncover the mental processes that lead to successful innovation. And he reveals how the readers too can learn to adopt the boldly innovative mindset that will help thrive in life and in business.