In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants - Intel, Google, Amazon, and Uber - achieve explosive growth—and how it can help any organization thrive.  In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred. This book will help a new generation of leaders capture the same magic while showing how to collect timely, relevant data to track progress and measure what matters. It will help any organization or team aim high, move fast, and excel.