When Allen & Augustine – the revered company manufacturing high-quality chairs – is hurt by a tough economy, foreign competition, and a cash crunch, the air is filled with uncertainty, anxiety, and panic. Ben has been assigned by a larger firm to promote a merger that will rescue the company. Regardless of his undeniable factual argument for the merger, he can’t seem to persuade anyone to buy in, from the CEO on down. As the readers follow Ben on his journey to persuasion, one begins to understand the path to genuine influence lies less in taking leadership than in giving it. It’s Not About You is a compelling fable with an unexpected plot twist at the end that carries an important message – that leadership is fundamentally about other people and striving to be more human.