David Rowan tells a story of transformation: how the most exciting and pioneering startups building the future find new ways of doing things through innovation driven by ruthless entrepreneurial imagination. He writes about his global meet with the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter, and countless other market leaders. These ambitious entrepreneurs think they can innovate through jargon and disrupt businesses in almost every sector. Packed full of tips for readers looking for radical ways to adapt and thrive in the digital age, Non-Bullshit Innovation carefully curates a selection of stories that will reveal ideas for creating genuine innovation from some of the world’s most inspiring leaders.