Business/Management > Business Management

The Creative Economy: How People Make Money from Ideas
NRs.
958.4
Author: John Howkins
ISBN: 9780141977034
Size: 130 x 200 mm
Pages: 291
Publisher: Penguin Books

Description

How can we turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what one does with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover and outlines the key rules for success. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. The Creative Economy is not about information and the information society. It is about more basic matters, what we humans want and what we are good at. This book is a must-read for anyone who is involved in a business or career that involves creativity and artistic processes which require IP protection.

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