This insightful, eye-opening book reveals what Apple executives call the “secret sauce,” namely the systems, tactics, and management strategies that allowed late cofounder Steve Jobs and his company to churn out hit after hit and to inspire a cultlike following for its Macs, iPods, iPhones, and iPads. In this primer on innovation and management, Adam Lashinsky, one of the leading journalists coving Silicon Valley, introduces readers to Apple’s surprising practices. Each chapter recounts with behind-the-scene reportage the company’s unique approach to design, branding, and competition, and how it has weathered the transition from Jobs to Cook. While ostensibly a deep dive into one company, the book offers lessons that are universal. Inside Apple will appeal to anyone hoping to bring some of Apple’s magic to his or her own company, career, or creative endeavor.