Why is it that, despite trying, some people struggle to achieve–while others appear to achieve quite extraordinary results? Award-winning behaviorist, Jez Rose, writes that the way we think, behave, or approach life, can be holding us back from reaching the full potential. Former comedian Rose uses hilarious and logical arguments on change coming from the switch in the behavior of a person. Using real-world examples, Flip the Switch also examines how to improve the behavior and thought patterns of those around, while preparing its readers to take on the world at large. With practical insights and simple approaches, the book is a delightful read to approach success creatively.