Kiyosaki expands on his belief that the school system was created to churn out 'Es' / Employees... those "A Students" who read well, memorize well and test well... and not the creative thinkers, visionaries and dreamers –entrepreneurs-in-the-making... those "C Students who grow up to be the innovators and creators of new ideas, businesses, applications and products.

The book urges parents not to be obsessed with their kids' "letter grades" ("good grades" might only mean they or the student themselves were successful in jamming a square peg into a round hole...) and focus, instead, on concepts, ideas, and helping their child find their true genius, their special gift. The path they can pursue with a love and true passion.