‘Good To Great: Why Some Companies Make The Leap… And Others Don’t’ is a book that focuses on the concepts which when followed can make a mere good company, a great one! The theories given help the companies to be successful in their business. The author and his expert team set out to find solutions for the handicaps that the small and mediocre companies have to face. The problems can range from the initial teething problems to the mid-life-business feeling of just being good and not great! Their main focus is to help out those businesses which do not have any Godfather in the corporate industry.

The expert team conducted the research for a period of 5 years and analyzed various quantitative as well as qualitative aspects of doing business. It took a sample of 1,435 Fortune 500 companies. The experts assembled thousands of editorials, conducted face-to-face interviews with top executives, went through in-house planning documents and gathered analyst research reports in order to Qualitatively analyze the whole thing. For the Quantitative aspect, financial metrics were analyzed, executive remunerations were examined and comparison of management turnover was done.