Business/Management > Business Management

Teach Yourself : Public Relations
NRs.
769
Author: J Harvey Smith
ISBN: 9780340607527
Size: 130 x 200 mm
Pages: 216
Publisher: Teach Yourself

Description

This title aims to explode some of the myths surrounding PR to reveal its core activities in different contexts. It includes a range of case studies and guides to constructing different types of PR campaign.

A comprehensive set of simpy written case studies and work diaries from people in the business shows the different ideas working in practice.

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