Business/Management > Business Management

Face Up! Tenets, Techniques & Trends of PublicRelations for the 21st Century
NRs.
472
Author: Rita Bhimani
ISBN: 9788171677184
Size: 140 x 215 mm
Pages: 391
Publisher: Rupa

Description

This book provides a racy and readable insight into the fascinating world of public relations that a top geared CEO or a manager can hardly afford to miss. A student, practitioner and a layman will find this informative and witty presentation useful with its case studies, situational approaches, shared anecdotes and a delightful glossary which contains the "Usage. Abusage, Misusage of Public relations, Marketing, printing, net related and general communication

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