Business/Management > Business Management

The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
NRs.
883
Author: Kevin J. Clancy , Robert S. Shulman
ISBN: 9780887305726
Size: 135 x 205 mm
Pages: 314
Publisher: Harper Perennial

Description

The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.

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