This book, "Tourism Marketing" makes an in-depth study of tourism marketing in the Indian perspective. It is an attempt to help the professional in conceptualizing modern marketing principles. The book significantly contributes to the mainstream of knowledge on the different frontiers of tourism marketing. The marketing professionals, the academics, the MoT, Tour Operators and Travel Agents, and the students of MTA and MBA or other professional courses would find the new revised and enlarge edition of the book of immense use.