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Marketing in the Tourism Industry
NRs.
1120
Author: Brian Goodall , Gregory Ashworth
ISBN: 9780415751476
Size: 170 x 240 mm
Pages: 244
Publisher: Routledge

Description

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of the holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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