It is a useful book to look into the tourism market which is a potential yet challenging industry. It provides an insight to study the tourist industry in marketing perspectives. This text offers an international perspective on consumer behaviour in tourism in a number of aspects including tour operation; tourist destinations; hospitality; visitor attractions; retail travel and transport. Case studies are used in a range of different world regions.
It takes a broad view of tourism and looks at consumer behavior in a number of sectors.
If you study in the tourism or hospitality industry, this book can help you to get more leaning insight pinpoint to the marketing problems.