In this book, an effort has been made to analyze the ways in which tourism is contributing to changes in value systems, individual behavior, family relationships, ethics and moral conduct, creative expressions, traditional/ceremonies, community organizations as they are in the process of trivialization, revitalization, trinketization, and cocacolization.
Therefore, this book will be very useful for the students of anthropology, sociology, and other disciplines, policymakers, planners, researchers, development agents, marketers and other general readers for understanding the intercultural inter-connection between the hosts and the guests. Equal efforts have been made to provide a wealth of information, ideas, knowledge, and theories to the readers.