The tourism industry in India is one of the most profitable industries in the country and contributes substantially to foreign exchange. Increased tourism in India has created jobs in a variety of related sectors, both directly and indirectly. India's tourism is thriving, owing to a huge surge in both business and leisure travel by foreign and domestic tourists. This book is based on a well-researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.