Psychologist and bestselling author Benjamin Hardy, Ph.D., debunks the pervasive myths about the personality that prevent us from learning provides bold strategies for personal transformation. If you’re like most people, you’ve probably taken a Personality Test. Maybe the Meyer's Briggs assessment revealed that you’re a steamrolling entj, or maybe the Enneagram categorized you as a self-absorbed type 4. No matter your results, you probably feel like you’ve been reduced to a stereotype—and worry that self-improvement is impossible. For those who feel they've been put in a box, Dr. Benjamin Hardy has good news. Recent and authoritative research shows that your personality person’s consistent attitudes and behaviors—is flexible, not fixed. Moreover, there is no such thing as a personality “type” or “authentic you” to find or discover. Instead, personality can and should be consciously chosen, based on the person you intend to be and the goals you aspire to achieve. You can design your identity, behavior, and Environment to serve the future you want and stop being defined by past traumas or your current circumstances. In personality isn’t permanent, Dr. Benjamin Hardy offers practical, science-based advice for personal-reinvention, including why personality tests such as Myers-Briggs and Enneagram are not only psychologically destructive but are no more scientific than horoscopes. How to create a network of “empathetic witnesses” who actively encourage you through the highs and lows of extreme growth. How to tap into what psychologists call “pull motivation” by narrowing your focus on a single, definable, and compelling outcome. Along the way you will read fascinating, true stories of intentional self-transformation—such as Vanessa O’Brien, who quit her corporate job and set the Guinness world record for a woman climbing the highest peak on every continent in the fastest time; Andre Norman, who became a Harvard fellow after serving a fourteen-year prison sentence; Ken Arlen, who instantly quit smoking by changing his back story; and Hardy himself, who transcended his childhood in a broken home, surrounded by issues of addiction and mental illness, to get his Ph.D. and build a happy family. Filled with scientific strategies for reframing your past and designing your future, personality isn’t permanent is your practical guide to surpassing current limitations and becoming the person you want to be.