Keiko has never fit in, neither in her family, nor in school, But when at the age of eighteen she begins working at the hiiromachi branch of “smile mart,” she finds peace and purpose in her life. In the store, unlike anywhere else, she understands the rules of social interactions are laid out line by line in the store’s manual—and she does her best to copy the dress, mannerisms and speech of her colleagues, playing the part of a “normal” person excellently, more or less. Managers come and go, but keiko stays at the store for eighteen years. It’s almost hard to tell where the store ends and she begins. Keiko is very happy, but the people close to her, from her family to her co-workers, increasingly pressure her to find a husband and to start a proper career, prompting her to take desperate action a brilliant depiction of an unusual psyche and a world hidden from view, convenience store woman is an ironic and sharp-eyed look at contemporary work culture and the pressures to conform, as well as a charming and completely fresh portrait of an unforgettable heroine.