Social media success for every brand tells readers the core principles of StoryBranding, then shares roll-up-your-sleeves practical guidance on the share model for building your social story brand: story how audience reach excellence social media success for every brand doesn't require the reader to be familiar with building a StoryBrand, but provides enough foundation in story brand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.