Business/Management > Business Management

Emotion by Design: Creative Leadership Lessons from a Life at Nike
NRs.
1278.4
Author: Greg Hoffman
ISBN: 9781847943552
Size: 150 x 230 mm
Pages: 279
Publisher: Cornerstone Press

Description

Creativity. It's the rocket fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.

Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, and bored customers.

Creativity. It's a skill that can be learned, just like any other.

Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games, and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.

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