Business/Management > Business Management

Anthro-Vision: How Anthropology Can Explain Business and Life
NRs.
958.4
Author: Gillian Tett
ISBN: 9781847942890
Size: 130 x 200 mm
Pages: 284
Publisher: Penguin Books

Description

Meet the business anthropologists seeking to explain how we buy, sell, work and think.

From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.

The result is a wholly new way to see human behavior: anthro-vision.

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