Several companies have gone wrong with advertising. For example: Procter and Gamble was trying to launch their new product Febreze which turned out to be a major flop for the company. Then one day, one of the marketers sees a pattern in their way of advertising and changes that. This brings about a sudden popularity of the product bringing in large profits for the company. This comes about to show that habits are not permanent. If they don’t work it does good to change the pattern to achieve better results. By adapting to this new science, we can change our businesses, communities, and our lives.