Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.
New and Hallmark Features
> New! Chapter 2 on corporate strategy in relation to CSR contrasts the resources perspective with Michael Porter’s five-forces model, and outlines a third viewpoint: the stakeholder perspective
> Part II presents 24 in-depth and topical CSR issues and cases, including cases related to the financial crises of 2008
> New! An expanded set of questions for Discussion and Review and Online Resources supplements the cases and allows instructors to combine traditional classroom activities with exploration of relevant company, NGO, academic, and other CSR research