By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years With this latest edition, the authors have built on this strong foundation, maintaining the attributes of the book that have long made it the most teachable text on the market, while updating the content, sharpening its presentation, and providing enlightening new illustrations and examples. This edition maintains the twelve-chapter structure, while updating the text, examples and cases in line with the latest developments in the theory and practice of strategic management.