Textbooks > Management

Strategic Management: Planning for Domestic and Global Competition, 14/e
NRs.
1320
Author: John A Pearce Ii , Richard B Robinson , Amita Mital
ISBN: 9789353162931
Size: 185 x 240
Pages: 860
Publisher: Mcgraw Hill

Description

The fourteenth edition of Strategic Management continues to emphasize on planning f or domestic and global competition that is integral to strategic decision-making. This revised edition is specially designed to accommodate the needs of strategic management students worldwide. The unique pedagogy reflects strategic analysis and innovation at different organizational levels. Real business situations from around the world, in both large and small entrepreneurial companies, are evident in the form of 25 globally engaged cases, 57 Global Strategy in Action (NEW), 35 Strategy in Action (NEW) modules.

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