Fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year, 1963. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, its swoosh is instantly recognized in every corner of the world.  
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tightknit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything. 
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons about building something from scratch, overcoming adversity and ultimately leaving your mark on the world.