We should be aware of the magic contained in a name and realise that this single item is wholly and completely owned by the person with whom we are dealing… and nobody else. The name sets the individual apart; it makes him or her unique among all others. The information we are imparting or the request we are making takes on a special importance when we approach the situation with the name of the individual. From the waitress to the senior executive, the name will work magic as we deal with others.