This is your master class in the art of persuasion, drawing on everything from classical oratory to contemporary politics and pop-culture to show you how to win more than your fair share of arguments, as well as:

• How to get noticed in meetings at work, avoid speeding tickets, even outwit argumentative family members
• Defuse an angry acuuser and turn a verbal slip-up into a victory
• The secrets of Cicero's strategy for moving an audience, and how politicians rally their followers