Whether you are an entrepreneur or a business leader, you will find interesting insights in this book on diverse areas as discovering customer needs, segmenting markets, setting goals, developing skills of innovation, building emotional intelligence, creating empathetic teams and developing motivated teams. By using simple language, examples and witty illustrations, the author draws your attention to some fundamental aspects of entrepreneurship that are centredaround the idea of ‘needs’. The book contains multiple layers of interesting perspectives that will connect to entrepreneurs and professional managers at different levels. By connecting the dots between what entrepreneurs do and who they are, Partha paves the way for a reflective entrepreneur who is self-aware and more effective. This is fascinating read for every entrepreneur.