Description

In business, European appears to have been lagged behind America and Asia. Its companies have slow to exploit the new technologies and philosophies of organization and achievement. But while debate rages on about a federal Europe, Europe’s business leaders are creating it under our noses. Restructuring, Expending, forming new alliances, they are redrawing the map in a series of highly competitive moves. These sweeping changes are creating a new kind of company and a new kind of manager that can compete successfully at the fiercest leveland win. Robert Heller is the first to penetrate the very heart of European management to reveal and analyse the key strategies driving the top companies forward. These companies are fast on their feet, flexible, adventurous, responsive and constantly improving. Drawing on variety of case studies, In Search of European Excellence is a far-reaching tour de force which illustrates the vital lessons companies and their managers must learn if they are to stay ahead of the competition.

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