Starting a Business in these Recessionary Times might seem like a busted flush, but entrepreneur Will King firmly believes there is no time like the present. Using redundancy as his spring broad, Will started his uber-cool brand King of Shaves in the eye of the last recession. Will's belief is that if you can create a business that survives in a downturn, it will prosper when the good times return. After all, the ability to bootstrap in the early days is a critical part of starting any business.