Business/Management > Business Management

Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business
NRs.
680
Author: Deepa Prahalad , Ravi Sawhney
ISBN: 9788131762233
Size: 160 x 240 mm (HB)
Pages: 183
Publisher: Pearson
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Description

Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands.

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