In barely a decade, social media has positioned itself at the center of the twenty-first-century life. The combined power of social media platforms has helped topple dictators and turned anonymous teenagers into celebrities overnight. The scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks, to an astonishing degree, mimic the rules and functions of biological life. The evolution of memes is seen as the basic building blocks of our culture, our social DNA. The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding the digital world. The book is a guide not just to social media, but to human life today and where it is headed next.