The conventional wisdom is that only disruptive, nimble startups can innovate to grow; once a business gets bigger and more complex, corporate arteriosclerosis sets in and growth is stagnated. They need to sustain revenue streams from existing businesses while dealing with existing demands. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the-ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. These big organizations require a different set of management practices, creative construct, and approaches - a discipline focused on the strategies, systems, and culture for taking their companies to the next level. This myth-busting book shows exactly how large companies can construct a strategy, system, and culture of innovation that creates sustained growth.