Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations, and cases.
This book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. It all brings forth the challenges attached to the field. The book elaborates on the environment of tourism marketing, keeping in view the marketing mix. A separate chapter includes market segmentation, targeting, and positioning. The process of tourism marketing and competitive marketing strategies are also elucidated. The topics of demand forecasting, tourist behavior, and markets explain the dynamics of tourism marketing. Chapters on tourism products, distribution pricing, promotion, and people elaborate on strategies of promoting products and the various distribution channels. The later chapters conclude the book by discussing the impact of technology on tourism marketing and the latest developments in the field. The book would be very useful to hotel management students, and also to professionals in understanding the theoretical as well as the practical application of the subject.