Business/Management > Business Management

HBR's 10 Must Reads On Design Thinking
NRs.
1360
Author: Harvard Business
ISBN: 9781633698802
Size: 130 x 200 mm
Pages: 167
Publisher: Harvard Business

Description

Use design thinking for competitive advantage.

If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to:

  • Identify customers' "jobs to be done" and build products people love
  • Fail small, learn quickly, and win big
  • Provide the support design-thinking teams need to flourish
  • Foster a culture of experimentation
  • Sharpen your own skills as a design thinker
  • Counteract the biases that perpetuate the status quo and thwart innovation
  • Adopt best practices from design-driven powerhouses

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