Business/Management > Business Management

Description

We tend to use the word ‘innovation’ very lightly however, A Biography of Innovation actually tells about what it really means. R. Gopalakrishnan, the bestselling author of The Case of the Bonsai Manager, explores how concepts turn into ideas, ideas turn to paperwork, which then becomes prototypes, models and products. He explains this process while pointing out the reality of how a popular product becomes obsolete being replaced by a new idea or product, thus the beginning of another innovation cycle. Defining thought as the ancestor of innovation; as without thought, there could be no innovation, he explores the impending questions such as - What happens next? How can you take on challenges and keep your ideas relevant? A Biography of Innovation is the definitive book that gives the readers an insightful perspective on the life cycle of new ideas and transformations

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