Business/Management > Business Management

The Tata Group: From Torchbearers to Trailblazers
NRs.
798.4
Author: Shashank Shah
ISBN: 9780143456179
Size: 130 x 200 mm
Pages: 391
Publisher: Penguin Books

Description

With over 100 companies offering products and services across 150 countries, 700,000 employees contributing a revenue of US$ 100 billion, the Tata Group is India's largest and most globalized business conglomerate.

The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard?

A deep dive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn't TCS listed during the IT boom? Why wasn't Tata Steel's Corus acquisition successful?

This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies.
 

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