The Power of Thinking Long Is your best yet to come? Never Too Late To Be Great is about the power of thinking long. Drawing on wide research into the lead time and the ten-year rule, bestselling personal development author Tom Butler-Bowdon shows that, contrary to popular belief, people, companies, products, and ideas invariably need time to realize their potential. At the age you are now, many famous and remarkable people were only just getting into their stride - and it's likely that you have more time than you think to achieve your goals. It's never too late to begin the journey of being or doing something remarkable. This book will show you how.